Rolf Benz

For Rolf Benz, I worked as an Art Director in the field of visual brand and content communication. The focus of my work was the development of high-quality visual content for interior and lifestyle communication — with the goal of creating an emotional and contemporary brand experience through aesthetics, atmosphere, and visual storytelling. A particular emphasis was placed on social media and the digital presentation of the brand.

My responsibilities included:

• Conceptualizing and visually executing content and brand communication initiatives
• Developing high-quality social media content and creative content formats for digital platforms, especially Instagram
• Creatively evolving the visual brand language within the framework of the corporate identity
• Monitoring and analyzing current social media, design, and lifestyle trends to develop relevant and contemporary communication approaches
• Supporting and creatively guiding photo and video productions
• Contributing to the conception and preparation of campaign, pitch, and presentation materials, as well as supporting the development of monthly editorial plans and long-term social media strategies
• Using AI-supported tools for the visual development and creative realization of ideas, concepts, and content approaches

What I particularly enjoyed was combining premium interior design with emotional storytelling and digital brand communication. The goal was always to create a visual language that authentically reflects and communicates the aesthetic values and identity of Rolf Benz in an inspiring and contemporary way.


Related project links:

https://www.instagram.com/rolfbenz/

https://www.rolf-benz.com/de_DE/