Porsche Experience

Porsche Experience operates in a highly premium and emotionally driven brand environment, where automotive performance must be translated into immersive, experience-based storytelling. The challenge was to create cohesive visual narratives across multiple international productions while maintaining strict brand consistency and a high-end aesthetic standard across film, photography, digital, and activation formats.
-
The creative approach focused on translating Porsche’s core values—performance, precision, and emotion—into cinematic, experience-led visual storytelling. Each production was designed as a holistic brand experience, combining narrative-driven concepts, location-based storytelling, and carefully orchestrated visual worlds. The goal was to create content that goes beyond traditional automotive communication and positions Porsche Experience as a premium lifestyle and travel brand.
-
As Art Director, I was responsible for the creative development and visual execution of multiple international Porsche Experience productions. My responsibilities included concept development, storyboard creation, shot lists, and pre-production planning, as well as overseeing styling, casting, and production workflows.

I provided creative direction throughout international shoots and post-production processes, including retouching guidance and editorial supervision for film editing. I also contributed to the development of the Porsche Experience website, social media campaigns, and activation concepts, and supported the expansion of brand guidelines within Frontify.

Key projects included the “30 Years of Porsche Travel Experience” campaign, for which I developed visual assets, templates, corporate design applications, and communication materials.

Even when not physically present on set, I remained responsible for the full creative supervision of productions—covering concept development, pre-production planning, and post-production direction.
-
The result was a consistent and high-quality visual ecosystem across multiple international productions, including locations such as Tuscany (on site), Slovenia, the Alps, Southern Germany (on site), Finland (Levi), Thailand, and the Lofoten Islands.

One key production example was the five-day “Tuscany” shoot for Porsche Travel Experience 2025, where I led the visual execution based on storyboard and shot list, working closely with an international team of photographers, videographers, models, stylists, instructors, and project management.

The campaigns strengthened Porsche Experience’s positioning as a premium, experience-driven brand and ensured a coherent visual language across global touchpoints, spanning film, photography, digital platforms, and brand activations.


Link to the project:

https://experience.porsche.com/en/travel/travel-experience/travel-event-dates/porsche-travel-experience-tuscany-rome

https://experience.porsche.com/en/travel/travel-experience/30-years-anniversary

https://experience.porsche.com/en/travel/travel-experience/travel-event-dates/porsche-travel-experience-southern-germany

https://www.instagram.com/reel/DSu4sxLjDqg/?
utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

https://www.instagram.com/reel/DP9aMBTjAiY/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

https://www.instagram.com/p/DP8fOnoDPlS/?
utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

https://www.instagram.com/reel/DPrTAVDDJ7v/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==


More projects from Porsche Experience:

https://www.mdct.ag/de/projects/porsche-the-racer/

https://www.mdct.ag/de/projects/porsche-e-school/