Porsche Experience

As an Art Director for the Porsche Experience, I developed creative concepts and visual campaigns that brought the Porsche brand world to life in an emotional and experience-driven way. My focus was on combining premium aesthetics, performance, and immersive customer experience.

My responsibilities included:

• Contributing to international content productions
• Supporting the development of creative and visual concepts
• Creating storyboards and shot lists
• Overseeing pre-production, styling, and model casting
• Creatively guiding production and post-production processes
• Providing retouching direction and art direction for film editing
• Supporting the visual development of the Porsche Experience website
• Developing social media campaigns and activation concepts
• Expanding and maintaining brand guideline elements within Frontify
• Collaborating on event concepts and brand activations
• Supporting the development of campaign assets for “30 Years of Porsche Travel Experience,” including key visuals, templates, corporate design applications, and communication materials

The projects within Porsche Experience were defined by a high level of creative and organizational complexity. One featured example is the “Tuscany” content production for Porsche Travel Experience 2025. For this five-day film and photo production, I was fully involved in the creative direction and responsible for overseeing the visual execution based on the storyboard and shot list — working closely with an international team of photographers, videographers, models, stylists, instructors, and the Porsche Experience project management team.

In addition, I was creatively responsible for further productions across Slovenia, the Alps, Southern Germany (on-site art direction), Levi (Finland), Thailand, and the Lofoten Islands. Even when I was not able to attend every production on-site due to organizational or budget-related reasons, I remained responsible for the visual concept development, pre-production, shot lists, and creative supervision throughout post-production.


Related project links:

https://experience.porsche.com/en/travel/travel-experience/travel-event-dates/porsche-travel-experience-tuscany-rome

https://experience.porsche.com/en/travel/travel-experience/30-years-anniversary

https://experience.porsche.com/en/travel/travel-experience/travel-event-dates/porsche-travel-experience-southern-germany

https://www.instagram.com/reel/DSu4sxLjDqg/?
utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

https://www.instagram.com/reel/DP9aMBTjAiY/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

https://www.instagram.com/p/DP8fOnoDPlS/?
utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

https://www.instagram.com/reel/DPrTAVDDJ7v/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==


More projects from Porsche Experience:

https://www.mdct.ag/de/projects/porsche-the-racer/

https://www.mdct.ag/de/projects/porsche-e-school/