Arealsüd

The AREAL SÜD initiative focuses on the development and activation of a collaborative urban space in the south of Stuttgart, with a strong emphasis on the creative industries, gastronomy, and local retail. The goal is to establish a vibrant district in which creatives, restaurateurs, and retailers form an active and trust-based community. Through exchange, collaboration, and joint projects, a place emerges that fosters new ideas, creative partnerships, and sustainable collaborations.

For AREAL SÜD, I developed the logo as well as the overall visual corporate design. The wordmark “AREAL SÜD” is based on the typeface ALPHAKIND and conveys a clear design attitude through its playful, confident, and characterful typography. Its slightly irregular shapes and compact appearance create a sense of approachability and a handcrafted feel, while remaining modern, creative, and expressive. The visual identity is complemented by a colorful yet softly saturated palette, reinforcing the urban, vibrant, and lifestyle-oriented character of the brand.

As the subsequent content implementation is not within our responsibility and is carried out by various stakeholders across the city of Stuttgart, the visual identity was intentionally designed to be flexible. This ensures that the corporate design remains open to different applications and allows for a dynamic evolution of the visual communication across a wide range of digital formats.


Related project link:
https://www.instagram.com/arealsued/